about us

GELLA is a unique boutique dedicated to lingerie and swimwear, providing a wide range of styles and sizes that are currently unavailable in Addis. By bridging the gap between existing markets and competitors, GELLA aims to offer an unmatched experience. The name GELLA is derived from the Amharic word "ገላ," which signifies "body." GELLA strives to create an environment where clients can feel completely comfortable and confident in their own bodies.

At Gella, we want you to love the way you look and feel in your intimates. Because confidence starts with your first layer.

Gella has supported every curve of its consumers' lives since its beginning. Gella will go with them through each phase and stage. It will be our objective to be there for each and every one of you, so that everyone feels at ease and secure in their most intimate layer.

MISSION

At our core, we are driven by a mission to cater to the discerning lingerie and underwear shopper, ensuring that we provide exactly what she desires, whether it's the perfect fit, unmatched comfort, or impeccable style. We are committed to fostering an atmosphere that is both comfortable and exhilarating, ensuring that every visit to our boutique is not just fulfilling but also a truly satisfying experience.

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Gella Embrace Your Body

GELLA is a solutions-oriented brand creating the next generation of underwear, loungewear, and swimwear.

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